Snapchat Is Awarding Creators With Most ‘Entertaining’ Posts

Snapchat to Award $1 Million to Creators With Most ‘Entertaining’ Posts.
On November 23, Snap Inc. announced the
launch of their new feature, Spotlight.
It will reportedly “shine a light” on “entertaining” posts created by the Snapchat community.
"We built Spotlight to be a place where anyone’s content can take center stage – without needing a public account or an influencer following." Snap Inc., via press release
In order to incentivize users to
engage with Spotlight, Snap Inc.
is awarding over $1 million
each day to creators.
Each day, the daily prize fund will be awarded
to one creator or multiple creators.
It all depends on Snap Inc.’s “proprietary formula,” which rewards creators based on the “total number of unique video views” received in a given day.
"Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity." Snap Inc., via press release
The reward program will reportedly
run until the end of 2020, at which
point it may be extended.