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2 years ago

PBR Enters the Food Space with Pretzel-Wrapped Beer Brats

Food and Wine
Food and Wine
PBR’s revival was a masterclass in marketing, and in the past year-plus, the brand has leveraged that success.We've seen PBR Hard Coffee, PBR Stronger Seltzer, PBR Hard Tea, and PBR Hard Cold Brew.With all those drink choices, hopefully you have some food to go with it, and now PBR has that, too.Pabst Blue Ribbon has teamed up with Distinctive Foods to release a beer-infused twist on pigs-in-a-blanket.The snacks feature hardwood-smoked bratwurst cooked in PBR beer and then wrapped in Bavarian pretzel bread.These frozen mini brats debuted exclusively for retail at Sam's Club