2 years ago

International Business: Competing in the Global Marketplace Best Sellers Rank : #2

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One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question ? "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions. International Business,3/e: 1) Explains how and why the world's countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business's various functions.