Few breweries are as iconic as Guinness. With 261 years of experience, the stout specialists have quite the reputation.Although the explosion of craft brews has taken a bit of wind out of Guinness' sails, the brand's decisions still carry weight.So consider this a giant leap for non-alcohol beers: The brewer has announced the launch of Guinness 0.0.This non-alcoholic stout will be rolled out in retail shops in Great Britain and Ireland.We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer and we can't wait for people to finally be able to try it!, Aisling Ryan, Guinness' Innovation Brewer.Guinness says that members of an independent tasting panel described Guinness 0.0 as "exceeded expectations.".However, alcohol does play a significant role in the flavor properties of any beer.So, though it sounds promising, drinkers' opinions of the final product will likely depend on their own expectations