The use of artificial intelligence (AI) is a central element of the digital transformation process at the BMW Group. The BMW Group already uses AI throughout the value chain to generate added value for customers, products, employees and processes.

The BMW Group continues to follow global developments in terms of both technological innovations and regulatory and ethical issues. Together with other companies and organisations, the BMW Group is involved in shaping and developing a set of rules for working with AI, and the company has taken an active role in the European Commission’s ongoing consultation process.