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2 years ago

Full version Selling the Invisible: A Field Guide to Modern Marketing Best Sellers Rank : #3

silverrabbit399
https://nangdanangsip.blogspot.com/?book=0446672319
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You NowhereFocus Groups Don'tsThe More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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