VIVE Hard Seltzer has announced that it is "tying into America's love affair with pumpkin spice.".They are releasing limited-edition six packs of the inescapable flavor.VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch, Jake Rouse, Co-founder and CEO of VIVE's partner company, Braxton Brewing Company.The "you're all going to think this is ridiculous" approach is a new one.But it's hard to deny the enduring appeal of Pumpkin Spice products.VIVE, which is based in Kentucky, will be sending its newest flavor to Kroger stores in Ohio, Kentucky, and Tennessee.It will sell for $9.99 per six-pack when it hits shelves in September