Exactly 85 years ago, on 22 October 1934, ŠKODA unveiled the model name SUPERB. The brand introduced the name to highlight the quality and comfort of its luxury saloons, which until then had simply been released with the designation Š 640. The first generation of the SUPERB ran off the production line until 1949. In 2001, the Czech car manufacturer revived the tradition, introducing the first modern generation of the ŠKODA SUPERB. In the body styles SUPERB and SUPERB COMBI, the series is now achieving success in its third generation.

Luxurious vehicles first rolled out of the Mladá Boleslav factory buildings of the car manufacturer Laurin & Klement more than 110 years ago. In 1907, the FF boasted the first inline eight-cylinder built in Central Europe. It was followed by other models with particularly smooth-running Knight six-cylinder sleeve valve engines and the prestigious ŠKODA 860, which featured an eight-cylinder engine and was manufactured from 1929 to 1933. The new-generation ŠKODA 640 then took over the sceptre. This model featured a particularly innovative central tube frame and independent suspension and was the first to bear the model name that still characterises ŠKODA’s top models today.