Rare Beauty is officially launching at Sephora in less than two weeks, and well, if there's anyone more excited than us, it's Selena Gomez — aka the founder. Then, this weekend, Gomez got fans even more hype for the September 3 drop by sharing some super-sweet behind-the-scenes moments from the brand's very first photo shoot. On Saturday, August 22, the 28-year-old star posted a video on Instagram with the caption: "A few of my favorite memories from the first @rarebeauty photoshoot in January.