Netflix shows and movies are full of brands — but is it product placement?

  • 4 years ago
Netflix says it doesn't let brands pay for appearances in its shows and movies. So why are Netflix originals littered with branded products and logos? Turns out, you're not imagining all that brand messaging embedded into episodes of your most-watched Netflix shows. Even though Netflix is an ad-free platform, its exclusive films and TV series have become advertising vehicles in their own right. In this episode of Movies Insider, we look at examples of different types of product placement on Netflix and see how the video-streaming service is pushing brands at every level of its content, from prop design to dialogue.

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