What consumers want from brands right now - Part 1
- 4 years ago
New data from Sprout Social reveals that four out of five consumers believe society is more divided today than ever before. Asked what factors contribute to society’s fracturing, 72% point fingers at government and political leaders, and over half of consumers (55%) say social media is to blame.
But despite the negativity, people remain hopeful. Hopeful that social media, for all its flaws, can actually heal society’s divisions and reconnect people with one another. Ninety-one percent of consumers believe social can connect people, and 78% want brands to use social to bring them together. Unlike partisan public figures, brands find themselves uniquely positioned to foster connections between people online.
How brands today benefit when they facilitate connection on social.
This video explains why consumers see brands as ideal facilitators of connection and how brands can establish meaningful relationships with consumers by acting as connectors first and sellers second.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
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Key findings
Brands are no strangers to social. But, by and large, brands have only just begun to realize the value of truly connecting with consumers and treating social as more than a channel for promotion. Here are the top five findings from our research on the business value of building connections through social channels:
People believe brands and social media can power connections. Despite feelings of division, 91% of people believe in social’s power to connect people. More specifically, 78% of consumers want brands to use social to help people connect with each other.
Social is the number one channel for brands to connect with consumers. When asked which communication channels give brands the best opportunity to connect with their customers, survey respondents ranked social media as number one.
Connection breeds loyalty and bottom line growth. Investing in relationships with consumers directly impacts business revenue and strengthens customer loyalty. When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.
Real people are the key to authentic relationships. Consumers want to learn more about the people behind their favorite brands. Seventy percent of consumers, for example, report feeling more connected when a brand’s CEO is active on social. Additionally, 72% of consumers report feeling similarly when employees share information about a brand online.
People want brands to connect them to other people. And they don’t mean only those with similar mindsets. Sixty-two percent believe social can unify people of different backgrounds and beliefs, and more than half (52%) expressed
But despite the negativity, people remain hopeful. Hopeful that social media, for all its flaws, can actually heal society’s divisions and reconnect people with one another. Ninety-one percent of consumers believe social can connect people, and 78% want brands to use social to bring them together. Unlike partisan public figures, brands find themselves uniquely positioned to foster connections between people online.
How brands today benefit when they facilitate connection on social.
This video explains why consumers see brands as ideal facilitators of connection and how brands can establish meaningful relationships with consumers by acting as connectors first and sellers second.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
If you are new here, please consider subscribing.
Key findings
Brands are no strangers to social. But, by and large, brands have only just begun to realize the value of truly connecting with consumers and treating social as more than a channel for promotion. Here are the top five findings from our research on the business value of building connections through social channels:
People believe brands and social media can power connections. Despite feelings of division, 91% of people believe in social’s power to connect people. More specifically, 78% of consumers want brands to use social to help people connect with each other.
Social is the number one channel for brands to connect with consumers. When asked which communication channels give brands the best opportunity to connect with their customers, survey respondents ranked social media as number one.
Connection breeds loyalty and bottom line growth. Investing in relationships with consumers directly impacts business revenue and strengthens customer loyalty. When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.
Real people are the key to authentic relationships. Consumers want to learn more about the people behind their favorite brands. Seventy percent of consumers, for example, report feeling more connected when a brand’s CEO is active on social. Additionally, 72% of consumers report feeling similarly when employees share information about a brand online.
People want brands to connect them to other people. And they don’t mean only those with similar mindsets. Sixty-two percent believe social can unify people of different backgrounds and beliefs, and more than half (52%) expressed