Three Things You Should Never Say in Your Marketing or Advertising

I want to give you some background on this. One of the primary reasons why prospects can't tell the difference between you and your competitors is because every business in the marketplace, including yours, uses platitudes in their marketing and advertising. So, what's a platitude? According to the online Free Dictionary, a platitude is a trite, dull, obvious remark or statement, especially one expressed as if it were original or significant and therefore lacks any power to evoke interest. Platitudes are overused or repetitive that nevertheless are stated as though they were original or significant. Let me repeat that definition so that it really sinks in. Platitudes are words or phrases that are drearily commonplace and predictable that lack power to evoke interest through overuse or repetition - that nevertheless are stated as though they were original or significant.