Brands, Gyms Flee CrossFit After CEO Tweets Insensitive Remark About George Floyd
  • 4 years ago
CrossFit CEO Greg Glassman tweeted an insensitive comment about George Floyd on Saturday, and now, brands are fleeing.
It was in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue.
According to Business Insider, Reebok and some affiliate gyms are ending their partnerships with CrossFit after Glassman tweeted, 'It's FLOYD-19.'
Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. Reebok, statement
CrossFit Magnus and Petworth Fitness also announced they would be ending their affiliations with the fitness company.
Rocket CrossFit in Seattle posted that it will be changing its name to Rocket Community Fitness and will likely disaffiliate from CrossFit.
Recommended