JCPenney Introduces Bedding Brand
- 4 years ago
JCPenney has launched a new bedding brand.
The brand is called Linden Street.
Business Insider says the new brand comes just over a week after the department store filed for bankruptcy.
JCPenney said that refreshing its merchandise offering would be a key part of its transformation strategy in bankrutpcy.
The brand is called Linden Street.
Business Insider says the new brand comes just over a week after the department store filed for bankruptcy.
JCPenney said that refreshing its merchandise offering would be a key part of its transformation strategy in bankrutpcy.