Vogue editor-in-chief Anna Wintour has thought deeply about how the novel coronavirus COVID-19 pandemic will impact the fashion industry.
According to Business Insider, Wintour said in a CNBC interview that the entire industry is rethinking what fashion stands for.
This includes focusing less on newness and speed in fashion, which could be a death knell for fast-fashion retailers.
Coming out of the pandemic, experts say there could be substantial shifts in how consumers shop and an end to 'extreme consumerism.'
Prior to the pandemic, there had already been a shift toward shopping more mindfully and deliberately.
Consumers, especially younger ones, were demanding sustainability in fashion. Experts say the pandemic is only going to amplify the call.