Mattel Reveals #ThankYouHeroes
Initiative for Children of
Essential Workers The initiative will benefit the
First Responders Children’s Foundation (FRCF),
which will be gifted up to 30,000 dolls. Donations of
Barbies dressed as
doctors and food
service employees
will match each
one sold starting
May 14 until the 17th. Mattel's Lisa McKnight,
via press release FRCF president
Jillian Crane FRCF president
Jillian Crane #ThankYouHeroes joins
the toy manufacturing giant's
'Play It Forward' platform. In dire times, 'Play It Forward' is
designed to help Mattel brands
with community assistance. Mattel also says it will carry on
with toy donations to non-profits,
including Feed the Children and Baby2Baby. The company will also donate to Bright Horizons Child
Care Centers, which helps first responders and
other workers with free child care. To assist the medical industry, Mattel adds it has
made half a million face shields and masks. It has also sent proceeds to #FirstRespondersFirst
from a special line of Little People action figures.