Romance Novel Bookstore Thriving In The Time Of COVID-19 | Small Business Salutes
- 4 years ago
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Bookstores have notably suffered since the rise of e-readership, which makes Ripped Bodice, the only exclusively romance bookstore in the United States, an even more delightful success story in the time of COVID-19. The L.A.-based shop, run by sisters Leah and Bea Koch, has been seeing a surprising surge in interest since stay-at-home orders have swept the nation. We spoke with Leah about how Ripped Bodice has been finding innovative ways to connect with customers and what the romance novel landscape will look like on the other side of quarantine.
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Bookstores have notably suffered since the rise of e-readership, which makes Ripped Bodice, the only exclusively romance bookstore in the United States, an even more delightful success story in the time of COVID-19. The L.A.-based shop, run by sisters Leah and Bea Koch, has been seeing a surprising surge in interest since stay-at-home orders have swept the nation. We spoke with Leah about how Ripped Bodice has been finding innovative ways to connect with customers and what the romance novel landscape will look like on the other side of quarantine.