NCAA Will Allow Athletes to
Make Money From Endorsements The decision, made by the NCAA’s
board of governors, will go into
effect by January 2021 at the latest. Big East commissioner
Val Ackerman, via Yahoo Athletes will now be able to work with
companies to promote their businesses and
retain marketing agents to handle deals. Schools will be kept separate with
guardrails in place to prevent boosters
during the recruiting process. The legislation must still clear
a vote at the NCAA Convention,
though board approval makes
the chances high. Companies previously had to
strike deals with individual
programs, head coaches
or the NCAA.