NBCUniversal Will
Make New Movies Available
on Demand Immediately NBCUniversal CEO Jeff Shell
made the unprecedented
announcement on Monday. Under the policy, new movies will
be made immediately available on
multiple on-demand services for $19.99
and a 48-hour rental period. The new policy is in response
to the mass closure of movie theaters
around the world due to the threat of the coronavirus. The intention is to offer
an option to those who are
unwillingly or unable to go to the movies. NBCUniversal movies in the
2020 pipeline include the upcoming
family film, 'Trolls World Tour.' NBC Universal, Statement, via 'THR' The company has not announced
whether the new policy will apply to
all of their upcoming theatrical releases.