[Read] Media & Culture: An Introduction to Mass Communication Review
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Today's communication students need a book that keeps pace with the ever-changing world of mass media ? and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works ? and how to become informed media consumers and critics.
Today's communication students need a book that keeps pace with the ever-changing world of mass media ? and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works ? and how to become informed media consumers and critics.