Consumer Insights: Findings from Behavioral Research For Kindle

  • 4 years ago
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"What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research.Edited by University of Florida professor Joseph Alba, the book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references."Source: Publisher (http://www.msi.org/Consumerinsights/i...)