Full Version Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury Review
- 4 years ago
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With Hong Kong boasting more Gucci and Herm?s stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia?s love affair with luxury for business professionals and intrigued consumers alike.
With Hong Kong boasting more Gucci and Herm?s stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia?s love affair with luxury for business professionals and intrigued consumers alike.