The Volvo 740-760 Story

It’s the mid-70s and Volvo is heavily in debt. The new 200 series is unreliable, they have 43,000 gas guzzling large family cars waiting to be sold at a time when the world is swarming to small fuel economical cars. Volvo’s trying every trick in the book to stay afloat, and at the same time must spend money to develop a new car to sell in the 1980s, if it makes it to the 1980s. But the investment paid off. The 700 series would be the car that saved Volvo and would go on to sell almost 2M cars.

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