Cheetos Creates Official Name for Cheese Dust Residue

Cheetos Creates
Official Name for
Cheese Dust Residue Frito-Lay recently announced the official
name of the iconic cheesy dust that lingers
on a person’s fingertips after eating Cheetos. In a press release, Frito-Lay dubbed the dust “Cheetle,” calling it an “iconic Cheetos seasoning.” Frito-Lay,
via press release The cheesy finger phenomenon
was previously referred to by
many as “Cheetos Fingers.” Frito-Lay also announced the release of
a new product, Cheetos Popcorn, that will
utilize the newly defined “Cheetle.” Cheetos Popcorn is described as the “classic taste
of popcorn with an added boost of cheesy, spicy
and flavorful fun from Cheetos.” According to Brandi Ray, Frito-Lay’s senior
director of marketing, the new snack will
take popcorn “to the next level.” Frito-Lay,
via press release