Storyboard: In conversation with John Maeda of Publicis Sapient

Having joined Publicis Sapient this year, John’s focus is to enable Publicis Sapient to bring together the two worlds of product and marketing to fit better together for established companies which he calls "endups" via Silicon Valley-style engineering and B-school-style strategy. Storyboard’s Shibani Gharart spoke to John to find out more about this approach