Media Dialogues Vision 2020: Broadcast industry shouldn't get microscopic about micro-audience, says CEO of BARC Sunil Lulla
- 4 years ago
In his first ever interview after taking over as the CEO of Broadcast Audience Research Council (BARC), Sunil Lulla has urged broadcasters to stop magnifying data from microscopic samples and look at it over the span of four weeks. Speaking exclusively to CNBC-TV18's Anuradha Sengupta, Lulla shared details about the focus areas for BARC India in the coming days.