3 years ago

Why Puma and Adidas Became Bitter Rivals

Esquire Philippines
Esquire Philippines
There is a small town in Germany called Herzogenaurach where residents only wear two brands of shoes: Puma or Adidas. A river runs right in the middle of town, which also delineates the residents’ allegiance to the two brands. Puma dominates one side of town and Adidas controls the other. Herzogenaurach happens to be the birthplace of Rudolf and Adolf Dassler, famed founders of Puma and Adidas, respectively.

But before the brothers created two of the world’s top sports and lifestyle brands, they were very close to each other. They initially founded Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in the same town in 1924.

And then the unthinkable happened: Rudolf and Adolf suddenly split, never to reconcile again, even in their dying moments.

Read more: https://www.esquiremag.ph/style/fashion/puma-adidas-rivalry-a00293-20191030-lfrm