Why is Search Engine Optimization (SEO) important for your website and how much does it cost?

Are you a business owner and tired of trying to attract visitors for your website?

OR

Are you an aspiring digital marketing professional, trying to learn the nitty-gritty of generating traffic and leads for a website?

In either cases, the first and foremost thing that you need to learn is how to generate organic traffic. Now, what does organic traffic imply? Well, to put it simply, when people search for something online and come across your website through the search engine, it is termed as organic traffic.