Storyboard: Here's how brands are using Twitter to create work that consumers want to share and elevate into the culture

Name: Storyboard: Here's how brands are using Twitter to create work that consumers want to share and elevate into the culture
Uploaded: 2019-11-16T10:20:02+00:00
Duration: 8 min 52 s
Channel: CNBC-TV18
Description: Storyboard spoke to Rishabh Sharma, head of Twitter Next Twitter India and Katrina Stirton Dodd head of Trends Contagious to discuss how social media has shifted brand strategy and how are brands using Twitter to create work that consumers want to share and elevate into the culture.

CNBC-TV18

Storyboard spoke to Rishabh Sharma, head of Twitter Next Twitter India and Katrina Stirton Dodd head of Trends Contagious to discuss how social media has shifted brand strategy and how are brands using Twitter to create work that consumers want to share and elevate into the culture.

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