Nike Halts
Sales on Amazon.
The company will no longer
directly sell its sneakers or
clothing on the website. .
The decision comes as the company rethinks its
retail strategy, ending a pilot program that began in 2017.
"As part of Nike's focus on elevating consumer experiences through more direct ... relationships, we have made the decision to complete our current pilot with Amazon Retail."
- Nike, via Bloomberg.
The goal of the pilot was to eliminate
counterfeit goods being sold through
third parties on Amazon, which
proved unsuccessful.
Bloomberg reports that Amazon
anticipated the departure by
developing a vetted network
of third-party Nike sellers