The world changes and the future raises new questions. The new challenges require responses adapted to the times, both in the car and in other fields. From the experience of its 208 years of history, Peugeot enters with serenity and concrete bets in the era of the energy transition proposing an exciting and safe vision of the future: UNBORINGTHEFUTURE.

As a new element of this vision of the future, the New Peugeot 208 emphasizes its youth communicating energy, spontaneity and the values ​​of the Peugeot Brand: demand, elegance and emotion. His athletic style evokes a stimulating and cheerful sportsmanship, typical of promising potential. Its careful and quality design gives it a high-end character that fits perfectly into the Peugeot Brand strategy.

The New Peugeot 208 appears in the center of segment B contributing to the factors that currently define the success of the Peugeot range: affirmation through design and differentiation through innovations and technology.