Why Are Simple Marketing Messages the Most Impactful
- 5 years ago
In this Dynamic Communication interview, author @dynamicjill Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.
• Why should you keep your marketing messaging simple?
• How do you keep people’s attention with your marketing?
• What persuasive elements are important in marketing campaigns?
Learn the answers to these questions and more in this video with the woman whose marketing firm created the famed Aflac Duck, Robin Koval.
Want to see the full interview with Robin Koval? It’s 20+ minutes of brilliance where she talks about her journey as a marketer, how she got involved with Truth Initiative, and what campaigns and strategies really work. Learn more below.
Robin's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business Chapter 15: Structure Is Sexy: Organizing Presentation Materials and Speeches
In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12+ hours of content—the full interviews for each of these 27 brilliant minds, by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site at dynamiccommunicationbook.com
Buy the book at Amazon: http://amzn.to/2hNVJgW
• Why should you keep your marketing messaging simple?
• How do you keep people’s attention with your marketing?
• What persuasive elements are important in marketing campaigns?
Learn the answers to these questions and more in this video with the woman whose marketing firm created the famed Aflac Duck, Robin Koval.
Want to see the full interview with Robin Koval? It’s 20+ minutes of brilliance where she talks about her journey as a marketer, how she got involved with Truth Initiative, and what campaigns and strategies really work. Learn more below.
Robin's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business Chapter 15: Structure Is Sexy: Organizing Presentation Materials and Speeches
In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12+ hours of content—the full interviews for each of these 27 brilliant minds, by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site at dynamiccommunicationbook.com
Buy the book at Amazon: http://amzn.to/2hNVJgW