Building a Fan Following: Barry Meguiar Talks Cars & Community

From modest family business to a globally sought after company and television sensation, Barry Meguiar transformed the car care business, one gearhead at a time. How can you go about creating an avid customer base brimming with passionate fans? The Meguiar's President and "Car Crazy Central" TV star breaks down his four-step secret to building brand loyalty with a marketing plan fit for any entrepreneur, regardless of ad budget. All this and more while we enjoy another epic meal at Muldoon’s Irish Pub. On today’s menu: the St. Paddy’s Burger, a savory beef patty with Dubliner cheese, bacon and avocado.