Full E-book Consumer Behavior: Building Marketing Strategy For Trial

  • 5 years ago
https://dickoko12.blogspot.com/?book=0077645553
Online
Consumer Behavior: Building Marketing Strategy
provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. For Trial

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