Having a daily skincare routine is key and it must include cleansing, especially this time of year. According to a recent survey conducted by CeraVe , 55% of Americans do not cleanse their skin daily, and almost just as bad, of those who are washing their face, almost half say they have never used an actual cleansing product to do so. Board-certified dermatologist, Dr. Shari Marchbein, shares the skin sins to avoid and three key steps to setting up a solid skincare routine.