Blue Apron to Add Beyond Meat to Their Meal Kits The plant-based meat substitute will begin appearing with the
food service next month. The increase is welcoming for
the meal delivery service,
whose stock is down 90%
since its 2017 IPO. Since its own IPO premiered
in May, Beyond Meat's stock
has soared nearly 600%. It rose another 2%
after the report of the company's collaboration
with Blue Apron. Blue Apron CEO Linda Kozlowski, via Reuters Blue Apron CEO Linda Kozlowski, via Reuters Recent data shows that
the market value for
plant-based goods is
now at $4.5 billion. Over the past year,
American retail sales
have jumped 11%.