[Read] Advertising Campaign Strategy: A Guide to Marketing Communication Plans Complete
- 5 years ago
https://lkmnsorgedhang.blogspot.co.uk/?book= 1133434800
This textbook describes the process of developing a marketing communication plan for a client, and discusses tools for analyzing the company and the consumer, choosing the message strategy, building the brand, setting media objectives, and designing sales promotions. The fourth edition adds a section on marketing in the digital video recorder envir
This textbook describes the process of developing a marketing communication plan for a client, and discusses tools for analyzing the company and the consumer, choosing the message strategy, building the brand, setting media objectives, and designing sales promotions. The fourth edition adds a section on marketing in the digital video recorder envir