Food Panda on Viral News Pakistan

On November 1, 2017 foodpanda re-branded from Orange to Pink with updated logo across all the countries. The rebrand follows its acquisition by tech giant Delivery Hero in December 2016, changing its brand colour from orange to pink. While the iconic panda will still remain at the forefront of its logo, it has been tweaked into a rounder and more “modern” version. According to the company, the new logo aims to be more memorable. Also, foodpanda’s font has also been updated to be more contemporary, which is in line with the brand’s new direction. Pink is also the signature colour of its sister company foodora. The rebranding will roll out globally in 190 cities across 11 countries (except India where the business was sold to Ola Cabs) including Singapore, Malaysia, Hong Kong, the Philippines, Taiwan and Thailand. Besides new brand identity the company also launched a new app and front end with added value for the customers, including an improved user-friendly interface or features such as the live tracking of orders and dynamic delivery times. As part of the new look, the company had to work on its app, website and other digital platforms, before moving on to over 1,500 restaurant partners in Singapore to replace all of its orange restaurant collateral's.