Sporty, cool, safe and classy, sprinkled with fresh design and the latest in connectivity, the new BMW 1 Series is a proper BMW with a strong character all its own.

Cutting-edge chassis systems and innovative technologies, plus the integration of all key driving dynamics components and control systems, imbue the BMW 1 Series with an increase in agility that drivers of cars with both the new front-wheel-drive configuration and BMW xDrive intelligent all-wheel drive will clearly recognise. To this end, a five-year process of development has seen BMW channel all the experience amassed by the BMW Group over recent years with front-wheel-drive technology in other models into the new 1 Series. The result is a dynamic sharpness unprecedented in front-wheel-drive cars, with which it sets new standards in the premium compact class.