Entry Strategies for International Markets, 2nd, Revised and Expanded Edition Complete
- 5 years ago
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A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.
A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.