Full version What I Didn t Learn in Business School: How Strategy Works in the Real World For

  • 5 years ago
Language:Chinese.HardCover. Pub Date: 2010-10-1 Pages: 234 Publisher:. Perseus Meet Justin Campbell Hes a new MBA graduate whos landed ajob with a strategy consultancy His engagement team is on amission:. Help HGS Inc.. a specialty chemicals firm. define andexecute a strategy for exploiting a textile technology the companydeveloped. Justin and his team deploy state-of-the-art strategy tools toanalyze the attractiveness of potential markets for the technology.But they soon realize the tools dont help them grapple with thehuman side of strategy -. including political forces swirling withinHGS Everyone involved in the engagement is biased and insecure. brilliant and hardworking. selfish and lazy. loyal anddedicated Justin and his cohorts arent real -.. What I Didnt Learn inBusiness School is a business novel But theyre realistic:. theyrejust like us Their story reveals the limi...