CHICAGO — McDonald's has announced it is simplifying it's already simple menu and ditching its craft burgers to focus on revamping its Quarter Pounder.
According to Nation's Restaurant News, following a recent announcement that it is trimming down its late-night menu, you can also say adios to its premium burger line.
According to CNN, the Golden Arches said it is moving away from its Signature Crafted Recipes line—guess they're not so signature after all.
Over the past few months, Mickey D's has introduced new versions of its classic Quarter Pounder. You can now get one with bacon, and a deluxe version with lettuce and tomato. Both are supposedly prepared with fresh beef—whatever that means in McDonald's terms.
The fast foot juggernauts CFO Kevin Ozan told analysts that McDonald's wants to reduce the "complexity" of menus and store operations. Complexity? We are talking about McDonald's here, right?
Apparently...all the new additions to the menu like all day breakfast, fresh beef and premium sandwiches has slowed down drive-thru times.
So, it's the Quarter Pounder to the rescue. But will it work?