Here at Bon Appétit, we pride ourselves on being at the forefront of cooking journalism and entertainment. Unfortunately, at a certain point hard truths must be accepted and we must admit to ourselves that cooking videos alone just don’t pay the bills.
As of today, we are pivoting to food-based ASMR videos. All of your favorite Test Kitchen personalities will still be here, they’ll just be whispering very close into a microphone and making slight noises with food items.