Apple Planning Global Rollout of Its Streaming TV Service in 2019 Soon after that it will debut in 100 more countries. Apple Streaming features
original programming and
access to third-party services.
It also allows users to
subscribe to channel packages.
It doesn't appear that the streaming software will exist outside of Apple's own hardware. They also function as smart TV apps.
This means consumers have
numerous access points to
Prime Video and Netflix, while Apple's will
be limited.