The Food Safety regulator and Standards Authority of India has issued a showcause notice to Patanjali Ayurved, demanding an explanation on the sale of the atta noodles brand — launched by yoga guru Ramdev — without the food regulator’s approval. The notices were issued on Thursday under the seal of FSSAI chairman and acting CEO Ashish Bahuguna, asking Patanjali Ayurved and Aakash Yog to send their explanations in 15 days.

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