Amidst controversy about net neutrality, Flipkart has backed off from zero-rating plans with Airtel with a promise to commit to the cause of net neutrality in India, the company announced in an emailed statement on Tuesday.

Last week, Airtel drew a lot of ire from customers in India when it announced Airtel Zero, a platform that would allow app makers to pay for data accessed by their users. This was seen as a violation of net neutrality and provoked a strong response from customers.

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