On October 2, 2014, Prime Minister Narendra Modi launched the Swachh Bharat Abhiyan, a mission to clean India’s cities and villages. The campaign, inaugurated to coincide with Gandhi Jayanti, aims to realise its vision of ‘Clean India’ by October 2, 2019, the 150th birth anniversary of Mahatma Gandhi. In the months after it was launched, the campaign gained momentum with many celebrities, politicians and academic institutions organising cleanliness drives across the country.

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