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2 years ago|2 views

Shoppers Will Still Surrender Data for Personalized Shopping Despite Risks: Salesforce

Cheddar
Cheddar
Even after a dramatic and high-profile series of privacy violations in 2018, consumers are still willing to surrender personal data to improve their shopping experience ー but only if that data is handled responsibly, Salesforce growth and innovation evangelist Tiffani Bova told Cheddar Wednesday.