Gillette's 'Toxic Masculinity' Campaign Causes Backlash
- 5 years ago
Gillette's 'Toxic Masculinity'
Campaign Causes Backlash Gillette's new "We Believe" ad
takes aim at "toxic masculinity"
amid the #MeToo movement. Though the ad has been
praised by many, others
view it in a negative light. Former Gillette customer, via YouTube Other former customers announced their switch to another brand. Some women even found the ad to
be hypocritical. Pahjak Bhalla, Gillette's brand manager, has released a statement. Pahjak Bhalla, to 'The Wall Street Journal' Gillette will also donate
$3 million to non-profits "designed to help men of all ages achieve their personal best."
Campaign Causes Backlash Gillette's new "We Believe" ad
takes aim at "toxic masculinity"
amid the #MeToo movement. Though the ad has been
praised by many, others
view it in a negative light. Former Gillette customer, via YouTube Other former customers announced their switch to another brand. Some women even found the ad to
be hypocritical. Pahjak Bhalla, Gillette's brand manager, has released a statement. Pahjak Bhalla, to 'The Wall Street Journal' Gillette will also donate
$3 million to non-profits "designed to help men of all ages achieve their personal best."