Starbucks Opens Reserve Roastery In New York

According to Business Insider, Starbucks has opened a Reserve Roastery in New York, the fourth of its kind around the globe. The Roasteries feature cocktail bars, bakeries, and other unique elements. They are also seen as competitors of more upscale coffee shops like Blue Bottle and Intelligentsia. According to a Starbucks spokesperson, customers typically spend four times more in the company's Roastery locations than in a traditional one.